About us!

Welcome to Handpicked Wines

Thank you for visiting Handpicked Wines and our Internet site dedicated to the joy of innovative quality wines.  If you want more information about our company and the way we work, we suggest that you take a look in our short company presentation in english. You can read it at the site, download or print it. If you need more information you are always welcome to contact us

we are at your service.

Company presentation

Handpicked Wines, is a limited company, registred in Sweden, and fully licensed to import distribute and sell, wines and spirits, to both Systembolaget (government controlled monopoly stores for wine and spirits) and the HORECA. Handpicked Wines, are the product owner, and hold stocks for the Swedish market.

Handpicked Wines was established 2005 by Måns and Margareta Lundeberg and is today a well established wine importer in Sweden. With a good reputation Måns and Margareta has management experience from large international companies. Both in leading general management positions in the Nordic region. The team is also highly qualified in product expertise.

The company strategy is to import exciting quality wines of both old and new world and to cover both Systembolaget as well as the HORECA and wholesalers with own sales representatives. We work with Liquid Logistics in Sweden, as a service provider for primary logistics, warehousing, and secondary distribution to wholesalers and Systembolaget stores.

We find it extraordinary intresting to work with small and medium sized producers that are unique and special for the Swedish market.


Importer and supplier of innovative and quality wines from both old and new world.
– Focus on Systembolaget.

  • Winning tenders by proactive initatives.
  • ”Exclusive” temporing listnings.

– …and HORECA

  • A tailor-made exciting portfolio.

– Low cost route to market.

  • Import licence for wine and spirits.
  • Cost effective warehousing and distribution.
  • Outsourcing of support functions.
  • Very good colloboration with all Wholesalers in Sweden.

– Experienced and knowledgeable team.

  • Team respected and known by the trade and producers as well as press.

– Focus on the unique products and fine wines.
– Three important factors when selecting wines are quality, presentation and good working relationship with the producer.
– Marketing and advertising through selected magazines/newpaper and journalists.
– Active in social media.

Our OrganisationCurrent Key Partners

Horeca Approach

HORECA is an important channel, both for selling and brand positioning.

  • A tailor-made exciting portfolio is constantly being updated and developed, both old, and new word.
  • A dedicated on trade sales force.
  • An upgraded activity plan.
  • Active in trade calls, events and tastings.
  • A unique wine and spirits expertise.
  • Focusing on selected restaurants & winebars in Sweden.
  • Very good collaboration with top wholesalers.
  • Tasting with wholesalers salesforce.
  • Activities and campaigns with wholesalers.

The Route to the Market


This is a short company presentation and if you are interested to build your brand in Sweden
we are always both happy and ready to serve you.

Welcome to contact our CEO Margareta Lundeberg at margareta@handpicked.se or +46 70 666 92 98.
You can find all company contact information at the bottom of this page.